Thankful is an understatement. The universe works in mysterious ways.
Taking the Time to Build the Best Team Ever
In today's world, everyone seems to be in a hurry. Projects need to be completed faster. Growth needs to happen sooner. Results are expected immediately.
But some things simply can't be rushed.
Building the right team is one of them.
At TJR Improvements, we've learned that great projects don't happen because of one person. They happen because of a group of talented individuals who share the same values, work ethic, and commitment to excellence. While anyone can hire quickly to fill a position, building a team that truly represents your company takes patience, intention, and time.
Hiring for Character First
Skills can be taught. Experience can be gained. But character is much harder to develop.
When we bring someone onto our team, we're looking for more than a resume. We're looking for people who take pride in their work, care about others, communicate honestly, and are willing to do things the right way—even when nobody is watching.
The right team members understand that every project represents a family's home, a business owner's investment, or someone's dream becoming reality.
Culture Doesn't Happen by Accident
Company culture isn't created through posters on a wall or slogans on a website. It's built through daily actions, expectations, and leadership.
The strongest teams are made up of people who trust one another, support each other, and hold themselves accountable to high standards. That kind of culture takes years to build and only moments to damage.
That's why we're committed to protecting it.
Every new hire should make our team stronger—not just bigger.
The Long-Term Investment
Sometimes the best decision is waiting for the right person rather than settling for the available person.
That approach may take longer, but it creates a foundation that lasts.
When you invest time into finding great people, training them properly, and helping them grow, the benefits show up everywhere:
- Better communication
- Higher quality workmanship
- Stronger customer relationships
- Greater accountability
- More consistent results
Most importantly, it creates a team that customers can trust.
Building Something Bigger Than Projects
At the end of the day, we're not just building homes, additions, remodels, and outdoor spaces.
We're building a company that people are proud to be part of.
A place where team members can grow professionally, support their families, and take pride in what they accomplish together.
The best teams aren't assembled overnight. They're built one person, one relationship, and one shared value at a time.
And while that process takes patience, we've found that it's always worth it.
Because great projects start with great people.
And great people build great companies.
Meet our team! #teamjesserobertson Meet Our Team | TJR Improvements New Construction & Remodeling | Licensed in WI & MN
We can't wait to meet you!
We are so thankful that you trust us!!
Let's make your kitchen work for you!
Oh wait, the $1 menu doesn't even exist anymore.
We were at the local home show last weekend and an individual walked up to us and said "Now, I know that you are Jesse Robertson, but who are you, Tricia? Is that the "T" in TJR? I giggled. First off, I love the name Tricia and I feel like I could pull it off, but no, that is not what the "T" stands for. Any guesses? Taco? Tammy? Tall? Tamales? Nope, it stands for Team Jesse Robertson. Jesse is the licensed general contractor, and he is ABSOLUTELY AMAZING at his craft. We built a team around his skills to make sure that when you hire us, you get the best. What TJR (Team Jesse Robertson) Means to You When you choose a contractor, you’re not just hiring someone to complete a project—you’re trusting a team to bring your vision to life. At TJR Improvements (Team Jesse Robertson), that trust is something we take personally. More Than a Name—It’s a Standard TJR isn’t just a business name. It represents a commitment to quality craftsmanship, reliability, and relationships that last long after the project is complete. For homeowners, that means: Clear communication from start to finish Honest timelines and expectations Attention to detail in every phase of construction or remodeling When you work with Team Jesse Robertson, you're not just another job on the schedule—you’re part of the TJR community. We promise. - Alli
If your schedule is already packed with work, kids, activities, and everything in between, the idea of planning a home remodel can feel overwhelming. The good news? You don’t need more time—you just need the right approach. Here’s how to plan a remodel efficiently (and without the chaos), even when life is busy.
How Much Does a Kitchen Remodel Cost in La Crosse County?
Designers call this refined layering—mixing old and new pieces, different textures, and personal items to create depth and character. The goal is a home that looks curated rather than perfectly staged.
Wall Panel Trends: Why More Homeowners Are Choosing Wall Panels Over Plain Drywall Let’s be honest. Drywall is fine. It does its job. It holds up the paint. But exciting? Not exactly. More and more homeowners are looking around at their flat, blank walls and thinking, “This room needs something.” And that “something” is usually wall paneling. At TJR Improvements, we’re seeing a big shift in remodeling and new construction projects. Clients want texture. Depth. Personality. They want their homes to feel custom — not cookie-cutter. And wall panels are one of the easiest ways to make that happen. Let’s talk about why they’re trending — and what they actually cost compared to drywall. First: Let’s Talk Cost (Because Everyone Is Wondering) Drywall is typically the most affordable wall finish option. Basic Drywall (Installed & Finished) On average, professionally installed drywall (hang, tape, mud, sand, prime) can range from: $1.50–$3.50 per square foot depending on the project and finish level. It’s simple. It’s clean. It’s standard. However, IT IS A MESS AT INSTALL. A DUSTY MESS. Now let’s compare that to decorative wall paneling. Decorative Wall Panels Costs vary depending on style and materials, but here’s a general breakdown: Board and Batten: $7–$15 per square foot Picture Frame Molding: $8–$18 per square foot Slat Wall Panels (Wood/MDF): $15–$30+ per square foot Full Wood Paneling: $20–$40+ per square foot Yes — paneling costs more than plain drywall. But here’s the key: Most homeowners aren’t paneling every wall in the house. They’re adding it to: One statement wall An entryway A dining room A primary bedroom feature wall A finished basement And when you compare the impact to the investment, the value feels completely different. It’s the difference between “nice room” and “wow.” 1. Wall Panels Instantly Add Character Drywall is flat. Wall panels create dimension. Whether it’s classic board and batten, elegant picture frame molding, or modern vertical slats, paneling makes a room feel finished and intentional. Instead of relying only on furniture and décor for personality, the walls themselves become part of the design. That’s why wall paneling is trending in: Living room remodels Dining room upgrades Home office renovations New construction builds It elevates builder-grade spaces into custom-feeling homes. 2. It Makes Your Home Look More Custom (Without a Full Renovation) One of my favorite things about wall panels? You don’t always need to knock down walls or redo an entire layout to make a big visual impact. Sometimes adding paneling to one wall completely transforms the space. For homeowners who want an upgrade without a massive remodel budget, wall panels are a smart middle ground. You get: Architectural interest A high-end feel Better listing photos if you ever sell A space that feels unique to you All without tearing apart the entire house. 3. They Add Real Perceived Value When buyers walk into a home with decorative wall paneling, they notice. It photographs beautifully. It looks intentional. It feels upgraded. While drywall is expected, paneling feels like a bonus feature. That perception matters — especially in competitive real estate markets. Even if you’re not planning to sell anytime soon, it’s nice knowing your home stands out. 4. They’re Surprisingly Practical Let’s talk about real life. Kids. Pets. Furniture being rearranged (because you saw something on Pinterest). Certain panel systems can actually be more durable than basic drywall. In high-traffic areas like mudrooms, hallways, and staircases, paneling can: Hide scuffs better Be easier to touch up Take impact more gracefully It’s not just pretty — it’s practical. 5. They Work in Both Remodels and New Construction If you’re building a new home, we can design wall panel layouts from the start so everything feels cohesive. If you’re remodeling, panels are one of the easiest ways to upgrade a room without completely reconfiguring it. In fact, some of our favorite projects at TJR Improvements have been simple feature walls that completely changed how a space feels. So… Is Drywall Out? Not at all. Drywall is still the foundation of most homes — and it should be. But instead of being the final look, it’s becoming the starting point for something more interesting. Homeowners today want homes that reflect their personality, their lifestyle, and their standards for quality. Wall paneling delivers that in a way plain drywall just can’t. Thinking About Adding Wall Panels to Your Home? If you’re planning a remodel or new construction project and want to explore decorative wall paneling, we’d love to help you design something that fits your space and budget. At TJR Improvements, we specialize in custom details that make homes feel elevated, warm, and truly yours. And fair warning — once you add panels to one wall, you may start looking around your house thinking… “Okay wait… what else can we upgrade?” 😄
Why It’s Dangerously Easy for Me to Become Best Friends with Our Remodeling Clients  Let me warn you right now… If you hire TJR Improvements for your remodel or new construction project, there’s a very real chance we’re going to become friends. Not the awkward-wave-at-the-grocery-store kind. I’m talking about the text-me-photos-of-your-new-decor, invite-me-to-the-housewarming-party, “you HAVE to call Allison” kind of friends. And honestly? It happens almost every time. Here’s why. 1. We Talk About More Than Just Tile (Even Though We Love Tile) When someone calls us for a kitchen remodel, bathroom renovation, home addition, or new construction project, they think they’re calling to talk about cabinets and countertops. But what we’re really talking about is: Hosting Thanksgiving without bumping into three people at the stove Finally having a bathroom that doesn’t feel like 1997 Creating a home that fits their busy family’s real life Building a space they’re proud to show off to friends As a remodeling contractor, I could just measure walls and send estimates. But that’s not how we do things at TJR Improvements. We want to know: How you use your kitchen every day Where the kids drop their backpacks (even though you told them not to) How often you host girls’ night, book club, or neighborhood get-togethers Because great remodeling isn’t just about design. It’s about lifestyle. And when you really listen to people? Friendship happens naturally. 2. We’re In Your House… So We Act Like It Matters Let’s be honest — hiring a remodeling company can feel stressful. You’re letting a contractor into your home. Your safe space. Your daily routine. That’s a big deal. So we take it seriously. As a trusted local remodeling contractor, we: Show up when we say we will Communicate clearly about timelines and budgets Keep job sites clean (because nobody wants drywall dust in their coffee) Respect your home like it’s our own When homeowners see that we care about their space, their schedule, and their investment, trust builds fast. And trust is the fast track to becoming more than “just the contractor.” 3. We Obsess Over the Details (So You Don’t Have To) Our clients are busy. They’re balancing careers, carpools, social calendars, sports practices, and somehow still managing to host the cutest holiday parties. They value quality craftsmanship. They appreciate thoughtful design. They want their home remodeling project done right the first time. Good news: we’re detail people. At TJR Improvements, whether it’s a full kitchen renovation, bathroom remodel, custom trim work, or new home build, we care about: Clean lines Functional layouts Smart storage solutions Finishes that actually last When clients see that we care about the details as much as they do, the relationship shifts from transactional to collaborative. We’re not just building a project. We’re building their dream home. 4. Reveal Day Is Basically an Emotional Event If you’ve ever completed a home renovation, you know the feeling. The final walkthrough. The first time you see everything finished. The moment it finally feels worth it. There are usually smiles. Sometimes happy tears. Almost always a “Oh my gosh, I love it.” Being a remodeling contractor means we get a front-row seat to that moment. And when you walk through months of planning, designing, and building with someone — that bond sticks. You can’t go through a full home remodel together and not feel connected. It’s basically construction therapy. 5. We Don’t Disappear After the Final Invoice Some contractors finish the job and vanish. That’s not us. We build long-term relationships with our remodeling clients. We answer questions. We check in. We’re here when you’re ready for the next project — whether that’s a bathroom upgrade, basement finish, home addition, or full custom build. That’s why so much of our business comes from referrals and repeat clients. Because when you find a remodeling company you trust, you keep them. And you tell your friends. The Real Secret? We’re Just Human. There’s no magic sales trick. No secret script. No pressure tactics. Just this: Care about people. Do high-quality remodeling work. Communicate clearly. Deliver what you promise. When you combine excellent craftsmanship with genuine connection, becoming “best friends” with your clients isn’t hard. It’s natural. At TJR Improvements, we don’t just specialize in kitchen remodels, bathroom renovations, home additions, and new construction. We specialize in building homes people love — and relationships that last just as long. And if you’re ready to start your remodeling project, just know… You might be stuck with us for life. 😉